From: thisiswiltshire
http://www.thisiswiltshire.co.uk/wiltsh ... NEWS2.html
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Rail mag gets the passengers' vote
A MAGAZINE produced for rail travellers by First Great Western is going from strength to strength.
New research suggests that Reach magazine has been given the thumbs-up by 98 per cent of readers, with 62 per cent rating it good and 24 per cent judging it to be excellent.
The survey of about 5,000 Reach readers also found most customers are likely to read the magazine again and that company news and information is the most popular part of the magazine.
The magazine has a circulation of 100,000 and is free on First Great Western and First Great Western Link high-speed trains and at stations across the network.
Marketing executive Lisa Sampson said: "It's clear Reach has been extremely well received by customers and we're delighted there's been such a positive response.
"We're always looking to improve travel for customers and as a result of this research and feedback we will be increasing the size of the magazine to include more travel features, a service update page with timetable alterations and performance news, as well as customers' letters."